NFT technology facilitates the interaction with digital products. It also makes the virtual world more transparent and democratic in which digital creators gain direct access to consumers, bypassing institutions and national borders. However, the NFTs creators and buyers perceptions do not necessarily meet the legal reality. For those just getting into minting NFTs and looking to figure out how to market and advertise their NFTs, for those who aims to invest in these digital assets, both you are in the right place. This briefing will give you an initial insight into the NFT’s life cycle and the legal implications associated with their creation, marketplace transactions and ownership.
Artistic creation is usually considered to be protected by copyright, but what are the other protection mechanisms? Do they really serve the need? Our permanent author Maria Boicova-Wynants is looking for an answer on the example of Banksy's experience