Business of Koons Here is an opinion on the personal brand of Jeff Koons, until quite recently the most expensive living artist of our times. We place this item in the "cases" section, since each of Koons' works is the case - intriguing, extraordinary, sometimes civil. They say, good business is the best art. Koons bases his astonishing business on the art of ideas. Read more in the opinion of Maria Boicova-Wynants
Art&Brand collaboration with Katie Kennedy Perez, Founder and Soul of ArtFlow Agency Art and businesses have much in common. In many cases they share the same key cultural values such as creativity, prestige, timelessness, innovation and heritage. This affords ground for fruitful collaboration. ArtLaw.club had great opportunity to talk to Katie Kennedy Perez, a founder and a soul of ArtFlow Agency, which brings art world expertise and knowledge to brands and companies seeking to become culturally engaged.